Thanks Louis, for the reflective questions. We worked on a persona of a women from rural India who "accepts life as it comes". She sacrifices her life, her well being for the family and considers that as a duty. She is malnourished not only because of the economic status of the family. Her family maybe considered in a better off situation compared to the poorest households in India. But she rarely gets the time and resources to care for herself. She conforms to the wishes of her family and never explores her life, her wishes. On the contrary the family takes it as usual and keep demanding more. It is important therefore to create a support system for such women beyond the boundaries of the family. The P4P offers a network of women in similar situation whom "Sobha" can relate to, share her life issues and maybe get inspired from an other women who had an answer to such situation. Just imagine a network with thousands of women where one women has problem that another women or a group of women can solve. The network also takes up major local issues, that are restricting their food and nutrition security and makes the local authorities more accountable by taking up appropriate campaigns.

Very valid question. I think the Peer to Peer model in contrast to the client server model in any IT system stands out because of the priciple of sharing and equality. Each node in a peer to peer network is equally important and share their resources with the other. Yes, the network starts with few carefully selected coaches who initiate the process however as the network expands each new person joining the network has equal responsibility. So we expect a snowball effect or a chain effect to take place once the newly trained coaches takes up coaching. Unlike a NGO facilitated network a peer to peer network is expected to be self driven.

Hi Elke, thanks for the very pertinent question. I think the toilets supported by the CSRs are not properly done because there is a disconnect between the core business of the company and their CSR. Because they dont see the shared value. CSR for the companies has become a mandatory compulsion which they implement to oblize the government. I think this innovation helps the CSR to make their product stand out not only because of the quality and superior pricing but also because of the social commitment every purchase will serve. I think it's a fascinating idea and will make CSR a win win proposition.