Share impact and values in the non-profit world
At the heart of every effective communication lies powerful storytelling. This 4-day course will help you understand the fundamentals of marketing communication, the role of storytelling, and how to use digital tools to create successful campaigns that are authentic and engaging.
This course includes 8 sessions spread over 4 consecutive days.
Each session is for 1 hour and 30 minutes.
The course is designed for everyone working in civil society organizations, who wants to learn the foundations of marketing communication.
EUR 350/ person (Plus VAT)
*Special Discounts for groups and CSA alumni
15% group discount: 4 or more registrations from one organization
10% individual discount: For CSA alumni
What you'll learn
The fundamentals of marketing communication, branding vs. marketing
Empathize with your target audience and identify key channels for effective engagement
The power of storytelling, sharing values and impact beyond numbers and metrics
How to create powerful messages and design attractive posters, flyers, and newsletters online
Communicating on social media
Develop a communication strategy and plan for action with SMART goals
- Aug 24, 2:00 PM GMT+5:30 – Aug 27, 5:30 PM GMT+5:30Foundation LevelThis course includes 8 online sessions spreading over 4 consecutive days. Each session is for 1 hour and 30 minutes.
“Integrated marketing communication is a way of looking at the whole marketing process from the view point of the customer ”