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ADVANCED LEVEL

Fundraising ReThink 

Develop your sustainable revenue model

  • Designed to be very practical and reflective, this course includes 2 modules of 8 sessions (each for 90 minutes). Participants will receive mentoring between the 2 modules to sharpen the skills learned.
  • Designed to be very practical and reflective, this course includes 2 modules of 8 sessions (each for 90 minutes). Participants will receive mentoring between the 2 modules to sharpen the skills learned.
The course​

With so many interconnected forces at play in our complex world, many non-profit and non-governmental organizations (NGOs) often feel trapped and constrained by limited resources despite their amazing work. Some have challenges in communicating their impact on donors and attract funding. With the appearance of Covid-19, the insecurities and concerns seem to increase and are forcing many to rethink their funding model.

This course will lead you through each step of understanding the fundamentals of fundraising, analyzing the mega trends to find points of leverage, and learning how to communicate your value propositions, create powerful stories, and writing winning proposals. Designed to be very practical and reflective, this course includes 2 modules of 4 days each. Between the 2 modules, participants will receive mentoring support from our experienced facilitators and coaches. 

For whom:

Fundraisers, resource mobilizers, CSR and project managers

Course fees*:

EUR 750/ person (plus VAT for EU residence)

*Special Discounts for groups and CSA alumni

15% group discount: 4 or more registrations from one organization

10% individual discount: For CSA alumni

 

Benefits

  • Receive a Certificate of Recognition

  • Learn key concepts and powerful tools

  • Take part in practical assignments

  • Meet and learn from like-minded people

​What you'll learn

  • Fundraising and trend analysis in your context

  • Develop the perfect organizational pitch

  • Define your key funding strategies and track your donor engagement

  • Develop a great value proposition and increase your brand awareness

  • Establish a strong online presence

  • Write winning proposals

  • How to create a lean fundraising canvas

fundraising canvas.jpg

Course Outline

Module 1

Session 1: Introduction and fundraising


  • Welcome and introduction
  • Get to know each other
  • Great moments in fundraising history




Session 2: Trend analysis


  • Understand and analyse mega trends
  • Your key insights




Session 3: Creating values


  • The golden circle
  • Money – Values - Capacity




Session 4: Funding types and mix


  • Introduction into funding types
  • Your organisation’s funding mix
  • SWOT




Session 5: Donor mapping


  • Map and create a donor matrix
  • Donor funnel





Module 2

Session 6: Donors' benefits


  • Creating empathy
  • Value proposition canvas




Session 7: Tell your brand story


  • What is brand awareness
  • Become a champion in storytelling




Session 8: Outreach and marketing tools


  • Develop your outreach strategy
  • Get the best out of digital tools




Session 9: Proposal writing


  • Theory of change/ Log-frame
  • Indicators
  • Understand a call for proposal




Session 10 : Fundraising canvas


  • Develop a synopsis of your fundraising strategy
  • Presentation and feedforward




Session 11 : The finale


  • Self-reflection: I as a fundraiser
  • My action plan
  • Closing





Meet the facilitators

Trang Nguyen

A young facilitator and professionally trained coach

Trang holds a degree in Social Sciences and has worked in different governmental as well as non-governmental organisations in Germany, Vietnam, and India. She joined CSA in 2015, where she overlooks the marketing communication, and facilitates workshops as well as processes. Trang is a creative and forward-thinking person who loves to learn, share, and connect with like-minded people. She is also professionally trained in coaching young ambitious change-makers.

Subhankar Chatterjee

An experienced facilitator, trainer and coach

Subhankar has 19 years of experience working in the development sector. He is in the lead for CSA in India. Prior to joining CSA he had worked with Welthungerhilfe, Tata Trust and PRADAN. Subhankar has extensive experience working with large scale programmes on livelihoods and skills development, food and nutrition security, and social entrepreneurship, and strengthening community institutions in South Asia.

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  • Tailor-made support

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  • Tools and Ideas

    Our special selection of powerful tools and ideas for impactful and curious civil society organisations.

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