11 sessions and practical assignments over 5 weeks
Effective Fundraising for Civil Society
Develop your sustainable revenue model
Course Description
With so many interconnected forces at play in our complex world, many non-profit and non-governmental organisations (NGOs) often feel trapped and constrained by limited resources despite their amazing work. Some have challenges in communicating their impact on donors and attract funding. With the appearance of Covid-19, the insecurities and concerns seem to increase and are forcing many to rethink their funding model.
This course will lead you through each step of understanding the fundamentals of fundraising, analyzing the mega trends to find points of leverage, and learning how to communicate your value propositions, create powerful stories, and writing winning proposals. Designed to be very practical and reflective, this course includes 11 online sessions that spread over 5 weeks. Each session is for 1 hour and 30 minutes.
Dates & time:
Week 1 - Monday, 7th September: 2 - 5:30 PM India time
Week 2 - Monday, 14th September: 2 - 5:30 PM India time
Week 3 - Monday, 21st September: 2 - 5:30 PM India time
Week 4 - Monday, 28th September: 2 - 5:30 PM India time
Week 5 - Monday, 5th October: 2 - 5:30 PM India time
For whom:
Fundraisers, resource mobilizers, CSR and project managers
Course fees:
EUR 250/ person (Plus VAT)
Benefits
What you'll learn
-
Fundraising and trend analysis in your context
-
Develop the perfect organizational pitch
-
Define your key funding strategies and track your donor engagement
-
Develop a great value proposition and increase your brand awareness
-
Establish a strong online presence
-
Write winning proposals
-
How to create a lean fundraising canvas
Course Outline
7th September
Session 1: Introduction and fundraising
- Welcome and introduction
- Get to know each other
- Great moments in fundraising history
Session 2: Trend analysis
- Understand and analyse mega trends
- Your key insights
14th September
Session 3: Creating values
- The golden circle
- Money – Values - Capacity
Session 4: Funding types and mix
- Introduction into funding types
- Your organisation’s funding mix
- SWOT
Session 5: Donor mapping
- Map and create a donor matrix
- Donor funnel
21st September
Session 6: Donors' benefits
- Creating empathy
- Value proposition canvas
Session 7: Tell your brand story
- What is brand awareness
- Become a champion in storytelling
28th September
Session 8: Outreach and marketing tools
- Develop your outreach strategy
- Get the best out of digital tools
Session 9: Proposal writing
- Theory of change/ Log-frame
- Indicators
- Understand a call for proposal
5th October
Session 10 : Fundraising canvas
- Develop a synopsis of your fundraising strategy
- Presentation and feedforward
Session 11 : The finale
- Self-reflection: I as a fundraiser
- My action plan
- Closing
Testimonial
Facilitators
Subhankar Chatterjee
Subhankar has 19 years of experience working in the development sector. He is in the lead for CSA in India. Prior to joining CSA he had worked with Welthungerhilfe, Tata Trust and PRADAN. Subhankar has extensive experience working with large scale programmes on livelihoods and skills development, food and nutrition security, and social entrepreneurship, and strengthening community institutions in South Asia.
Trang Nguyen
Trang holds a degree in Social Sciences and has worked in different governmental as well as non-governmental organisations in Germany, Vietnam, and India. She joined CSA in 2015, where she overlooks the marketing communication, and facilitates workshops as well as processes. Trang is a creative and forward-thinking person who loves to learn, share, and connect with like-minded people. She is also professionally trained in coaching young ambitious change-makers.
