ADVANCED LEVEL
Fundraising ReThink
Develop your sustainable revenue model
- 04 Oct, 2:00 pm ISTAdvanced Level
- 13 Apr, 2:00 pm ISTAdvanced Level
The course
With so many interconnected forces at play in our complex world, many non-profit and non-governmental organizations (NGOs) often feel trapped and constrained by limited resources despite their amazing work. Some have challenges in communicating their impact on donors and attract funding. With the appearance of Covid-19, the insecurities and concerns seem to increase and are forcing many to rethink their funding model.
This course will lead you through each step of understanding the fundamentals of fundraising, analyzing the mega trends to find points of leverage, and learning how to communicate your value propositions, create powerful stories, and writing winning proposals. Designed to be very practical and reflective, this course includes 2 modules of 4 days each. Between the 2 modules, participants will receive mentoring support from our experienced facilitators and coaches.
For whom:
Fundraisers, resource mobilizers, CSR and project managers
Course fees*:
EUR 750/ person (plus VAT for EU residence)
*Special Discounts for groups and CSA alumni
15% group discount: 4 or more registrations from one organization
10% individual discount: For CSA alumni
Benefits
What you'll learn
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Fundraising and trend analysis in your context
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Develop the perfect organizational pitch
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Define your key funding strategies and track your donor engagement
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Develop a great value proposition and increase your brand awareness
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Establish a strong online presence
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Write winning proposals
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How to create a lean fundraising canvas
Course Outline
Module 1
Session 1: Introduction and fundraising
- Welcome and introduction
- Get to know each other
- Great moments in fundraising history
Session 2: Trend analysis
- Understand and analyse mega trends
- Your key insights
Session 3: Creating values
- The golden circle
- Money – Values - Capacity
Session 4: Funding types and mix
- Introduction into funding types
- Your organisation’s funding mix
- SWOT
Session 5: Donor mapping
- Map and create a donor matrix
- Donor funnel
Module 2
Session 6: Donors' benefits
- Creating empathy
- Value proposition canvas
Session 7: Tell your brand story
- What is brand awareness
- Become a champion in storytelling
Session 8: Outreach and marketing tools
- Develop your outreach strategy
- Get the best out of digital tools
Session 9: Proposal writing
- Theory of change/ Log-frame
- Indicators
- Understand a call for proposal
Session 10 : Fundraising canvas
- Develop a synopsis of your fundraising strategy
- Presentation and feedforward
Session 11 : The finale
- Self-reflection: I as a fundraiser
- My action plan
- Closing
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