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FOUNDATATIONAL LEVEL

Marketing Communication 

Share impact and values in the non-profit world

Course Description

Marketing communication seems at first very complex. However, at the heart of any marketing communication effort lies the art of storytelling. 

Each training has a total of 8 sessions spread over 4 consecutive days.

Each session is for 1 hour and 30 minutes.

For whom:

The course is designed for everyone working in civil society organizations, who wants to learn the foundations of marketing communication.

Course fees*:

EUR 350/ person (Plus VAT)

*Special Discounts for groups and CSA alumni

15% group discount: 4 or more registrations from one organization

10% individual discount: For CSA alumni

Course benefits

  • You will receive a Certificate of Participation

  • You will receive all the materials used during the training 

  • You can apply for the advanced level of the training to deepen your learning

  • You will become a part of CSA alumni community 

​What you'll learn

  • The fundamentals of marketing communication, branding vs. marketing

  • Empathize with your target audience and identify key channels for effective engagement

  • The power of storytelling, sharing values and impact beyond numbers and metrics

  • How to create powerful messages and design attractive posters, flyers, and newsletters online

  • Communicating on social media

  • Develop a communication strategy and plan for action with SMART goals

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Session Plan

Day 1

Session 1: Welcome and Introduction


  • Welcome and Introduction of the Participants
  • Introduction to the course
  • Learning Zones
  • The navigation tool for the workshop




Session 2: Creative Blend between Leadership and Management


  • Differences between Leadership and Management
  • Self-assessment





Day 2

Session 3: Self-Leadership


  • As a leader you only have one tool-Yourself!
  • Self-Discovery Exercise
  • Tasks vs People
  • Self-Management




Session 4: Team Leadership I


  • Phases of Group Development
  • Day-to-day tasks of a Team Leader
  • How to foster Contribution-Engagement-Trust-Respect in teams





Day 3

Session 5: Team Leadership II


  • Daily Operational Management
  • Decision-making process in teams- Meetings




Session 6: The Social Art of Leading People I


  • The Architecture of an excellent Leader
  • Styles of Managing People





Day 4

Session 7: The Social Art of Leading People II


  • Styles of Managing People




Session 8: Evaluation and Way Forward


  • Feed Forward
  • Way Forward and Personal Development Plan
  • Evaluation and Closing





Upcoming Events

  • Marketing Communication: Share impact and values in the nonprofit world
    Feb 02, 1:00 PM GMT+5:30 – Feb 05, 4:30 PM GMT+5:30
    Foundation Level
    This course includes 8 online sessions spreading over 4 consecutive days. Each session is for 1 hour and 30 minutes.
  • Online Facilitation: Build up your digital skills
    Feb 02, 2:00 PM GMT+5:30 – Feb 05, 5:30 PM GMT+5:30
    Foundation Level
    This training is designed based on our own experiences of doing webinars, virtual teamwork and e-workshops. Each interactive workshop has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes.
  • The Art of Leadership: Broaden your horizons
    Feb 02, 2:00 PM GMT+5:30
    Advanced Level
    This course is divided into three different compulsory modules. They will take you step by step from having a better understanding of yourself, to be more self-aware, your team to developing and building on your leadership style, building trust and respect.
  • Human Rights Based Approach: Strengthen People's Power
    Feb 16, 2:00 PM GMT+5:30 – Feb 19, 5:30 PM GMT+5:30
    Foundation Level
    During this 4 day online course, you will acquire the knowledge of fundamental concepts of the human rights-based approach to development including advocacy and social accountability.
  • Leadership and Team Management
    Feb 23, 2:00 PM GMT+7 – Feb 26, 5:30 PM GMT+7
    Foundation Level
    This online training is designed to be very practical and reflective. It has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes. Registration closes 5 days prior to training begin.
  • Leadership and Team Management
    Mar 09, 1:00 PM GMT+7 – Mar 12, 4:30 PM GMT+7
    Foundation Level
    This online training is designed to be very practical and reflective. It has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes. Registration closes 5 days prior to training begin.
  • Coaching for Leaders: Grow as a leader and as a person
    Apr 05, 1:30 PM GMT+5:30
    Exceptional Level
    Accelerate your leadership and career development through this self-reflective group process with certified coaches of the Civil Society Academy. Become the person you want to be – in every aspect of your life. Become a Leader & Coach. This online course includes 2 modules of 2 days each & coaching.
  • Online Facilitation: Build up your digital skills
    Apr 05, 2:00 PM GMT+5:30 – Apr 08, 5:30 PM GMT+5:30
    Foundation Level
    This training is designed based on our own experiences of doing webinars, virtual teamwork and e-workshops. Each interactive workshop has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes.
  • Leadership and Team Management
    Apr 13, 10:00 AM GMT+3 – Apr 16, 1:30 PM GMT+3
    Foundation Level
    This online training is designed to be very practical and reflective. It has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes. Registration closes 5 days prior to training begin.
  • The Art of Leadership: Broaden your horizons
    Jun 01, 2:00 PM GMT+5:30
    Advanced Level
    This course is divided into three different compulsory modules. They will take you step by step from having a better understanding of yourself, to be more self-aware, your team to developing and building on your leadership style, building trust and respect.
  • Leadership and Team Management
    Jun 15, 2:00 PM GMT+5:30 – Jun 18, 5:30 PM GMT+5:30
    Foundation Level
    This online training is designed to be very practical and reflective. It has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes. Registration closes 5 days prior to training begin.
  • Human Rights Based Approach: Strengthen People's Power
    Jul 13, 10:00 AM GMT+3 – Jul 16, 1:30 PM GMT+3
    4 day Online Course
    During this 4 day online course, you will acquire the knowledge of fundamental concepts of the human rights-based approach to development including advocacy and social accountability.
  • Online Facilitation: Build up your digital skills
    Jul 13, 2:00 PM GMT+5:30 – Jul 16, 5:30 PM GMT+5:30
    4 day Online Course
    This training is designed based on our own experiences of doing webinars, virtual teamwork and e-workshops. Each interactive workshop has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes.
  • Leadership and Team Management
    Aug 03, 2:00 PM GMT+7 – Aug 06, 5:30 PM GMT+7
    Foundation Level
    This online training is designed to be very practical and reflective. It has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes. Registration closes 5 days prior to training begin.
  • Coaching for Leaders: Grow as a leader and as a person
    Sep 06, 1:30 PM GMT+5:30
    Exceptional Level
    Accelerate your leadership and career development through this self-reflective group process with certified coaches of the Civil Society Academy. Become the person you want to be – in every aspect of your life. Become a Leader & Coach. This online course includes 2 modules of 2 days each & coaching.
  • The Art of Leadership: Broaden your horizons
    Sep 14, 2:00 PM GMT+5:30
    Advanced Level
    This course is divided into three different compulsory modules. They will take you step by step from having a better understanding of yourself, to be more self-aware, your team to developing and building on your leadership style, building trust and respect.
  • Leadership and Team Management
    Sep 21, 1:00 PM GMT+7 – Sep 24, 4:30 PM GMT+7
    Foundation Level
    This online training is designed to be very practical and reflective. It has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes. Registration closes 5 days prior to training begin.
  • Online Facilitation: Build up your digital skills
    Oct 04, 2:00 PM GMT+5:30 – Oct 07, 5:30 PM GMT+5:30
    Foundation Level
    This training is designed based on our own experiences of doing webinars, virtual teamwork and e-workshops. Each interactive workshop has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes.
  • Leadership and Team Management
    Dec 14, 10:00 AM GMT+3 – Dec 17, 1:30 PM GMT+3
    Foundation Level
    This online training is designed to be very practical and reflective. It has a total of 8 sessions spread over 4 consecutive days. Each session is for 1 hour and 30 minutes. Registration closes 5 days prior to training begin.
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Testimonial

“How to empathize and address teammate’s shortcomings and challenges was extremely useful for me. I can already observe the positive changes and outcomes in myself and my team. The last session on coaching really impressed me a lot!”

Swati Sharma

Senior Programme Manager, National Skills Foundation of India

Facilitators

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