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  • Advocacy: Empower People to Influence Policy Makers
    09 Nov, 2:00 pm IST – 12 Nov, 5:30 pm IST
    Foundation Level
The course​

Advocacy originates from the word advocare, ‘call to one's aid’ or to speak out on behalf of someone. It is one of the most powerful ways in which mission-driven organizations can create large-scale social change. When advocacy is successful, there can be far greater impact than through direct service delivery. Advocacy work can be “large scale”, advocating for governments to change policies, or “smaller scale”, advocating for community members to change behavior. 

Are you passionate about fighting inequality and ensuring social justice? Or are you an advocate for the rights of women, children, refugees and other vulnerable groups? If the answer is “yes” then this course is for you. 

The training module is an introduction to advocacy work. It will prepare you to take on an influential advocacy role on any issue that is, connect your advocacy work to the problem you are solving.  It will help in building basic skills in advocacy and give confidence to those who are embarking on advocacy efforts. You will get familiar with` successful advocacy tools, tactics, and strategies.  

For whom:

The course is designed for everyone working in civil society organizations who wants to learn the foundations of advocacy and build skills for designing advocacy campaigns.

Course fees:

EUR 350/ person (plus VAT for EU residence)

*Special Discounts for groups and CSA alumni

15% group discount: 4 or more registrations from one organization

10% individual discount: For CSA alumni


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Empower people to influence policy makers

​What you'll learn

  • The concept of advocacy

  • Analysis of the external environment and policy processes in order to identify appropriate “levers of influence” 

  • To design your advocacy campaign through our innovative “canvas methodology”  

  • Key components of developing an advocacy strategy  

  • The latest tools, technologies, and best practices to use in your community

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Session Plan

Day 1

Session 1: Welcome and Introduction to Advocacy

  • Welcome and Introduction of Participants
  • The navigation tool for the workshop
  • Introduction to What is Advocacy and why is it important

Session 2: Human Rights Based Approach to Advocacy

  • International Human Rights Framework
  • Principles of Human Rights Based Approach
  • Relevance of international framework for national and local level advocacy

Day 2

Session 3: State and Governance Systems

  • Understanding the State, 3 pillars of democracy and governance

Session 4: Civil Society Roles, Characteristics and Spaces, and Advocacy Strategies and Tools I

  • Characteristics, Spaces and Roles of Civil Society for Advocacy
  • Introduction to Advocacy Strategies and Tools

Day 3

Session 5: Advocacy Strategies and Tools II

  • Advocacy Strategies and Tools

Session 6: Advocacy Canvas: Designing Advocacy Campaign I

  • Introduction to Advocacy Canvas
  • Identifying Issues
  • Analysis and Research

Day 4

Session 7: Advocacy Canvas: Designing Advocacy Campaign II

  • Advocacy Strategy Planning
  • Alliances and Partners
  • Resources and Monitoring

Session 8: Evaluation and Way Forward

  • Self-Assessment-Am I ready for Advocacy?
  • Evaluation and Closing



“The methodology used in this course, guest speakers, and a very good team of facilitators with extensive expertise made this an enriching experience. This has been a good value for money.” 

Peter Hinn 

(Former) Country Director, Welthungerhilfe, Myanmar 


Meet the facilitator

Sohini Paul

An experienced facilitator, trainer and coach (offline, online, and blended courses)

As a facilitator and coach of Civil Society Academy, she has focused on providing trainings and workshops on leadership and team management in several countries across Asia and Africa. She also facilitates trainings on advocacy and human rights-based approach.  

Sohini has a Social Science background with master’s degrees in Geography and Regional Planning. She is a certified Life and Leadership Coach. She has more than two decades of experience in the development sector, during which time she supported the work of numerous social change organizations, working on issues of local self-governance, right to information and land rights. She has worked on capacity building of civil society organizations, from grassroots community groups to large networks.  

Sohini is passionate about civil society strengthening and holds space for those who are ready to learn and be happy - this is reflected in her facilitation style.

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